Tesla’s brand positioning has been remarkable and the company has become a household name around the world. The Tesla solar roof was first announced in 2017, as an alternative to traditional solar panels.
Instead of installing photovoltaic modules on top of a roof, the solar cells become part of the roof – this concept is called building integrated photovoltaics or BIPV.
From a technical and aesthetic standpoint, the Tesla solar roof is an excellent product, covered by a 25-year warranty that ensures electricity production in the long run.
The Tesla solar roof also has a completely invisible design, where roof shingles with PV cells look identical to the shingles without them. This is a great design feature for homeowners who want to generate their own electricity, but don’t like the appearance of traditional solar panels.
Despite the product’s great features, bringing the solar tile roof to the mainstream market has been a challenge for Tesla. Manufacturing and installations have been unable to keep up with demand and challenging realities of what it takes to install a complex product like the solar tile roof. These realities mean you can expect a very, very long wait time.
Many homeowners have also reported major price hikes after their initial quote, even after a contract had already been signed.
